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Cover Review

Turn Policy Reviews Into High-Value Customer Conversation

Reconnect with customers at scale

  • Deliver adviser-branded messages via email and SMS that feel personal. Automate multi-month campaigns that drive engagement without the time-consuming admin

Understand customer changes

  • Customers can quickly update their life circumstances online, revealing natural review triggers like mortgage changes, income shifts, or new family needs

Create high-intent conversations

  • Use your dashboard to guide the review conversation with context. Focus on what’s changed and deliver relevant, trusted solutions

Compliantly build trust and loyalty

  • By signposting benefits and offering regular reviews, you keep customers informed, reassured, and connected to your brand, not just the policy

Send personalised marketing campaigns to your existing customers by email & SMS

  • Schedule automated campaigns for up to 6 months
  • Messages written as if individually created by, and delivered from your Advisers
  • Integrated email and SMS messages; developed by protection conversion experts

Customers conveniently review changes to their situation online

Enable customers to identify changes to their circumstances since taking out their existing cover

Receive high-intent requests from customers who have agreed to a review

  • Customers can identify changes to their situation (e.g. mortgage, income, family, home, health, smoker status)
  • Discover potential issues… (e.g. deterioration in health, smoker status, hazardous activities)
  • Customers then request a call from you to discuss their situation and look into potential updates to their cover

Discuss changes and identify areas for updated quotes & cross-selling

  • Use the Signposting in the Adviser Dashboard to discuss their changes in more detail, identify the most important and provide updated quotes where required
  • The Dashboard creates a natural “flow” between the action the customer has taken online and your subsequent conversation with them
  • The Dashboard enables you to spend far more time rebuilding your trust and relationship with the customer before looking at updated quotes
  • Easily enables cross-selling of additional policies such as Critical Illness and Income Protection

View all responses in your Adviser Dashboard

  • Filter completed Cover Reviews by action required
  • View summary details of completed Cover Reviews
  • Access all customer answers by selecting view all answers

Find out how we can help your business

Automation and smart engagement, without sacrificing the human touch.